See exactly what your clients focus on when reviewing proposals. Track time per section, scroll depth, and revisits to follow up smarter.
Every AV professional has experienced the frustration of sending a carefully crafted proposal and hearing nothing back for days. You wonder whether the client even opened it, which sections caught their attention, and whether they shared it with a decision-maker. Proposal analytics solve this problem by giving you a real-time window into how clients interact with your proposals. CueQuote tracks key engagement metrics — time spent per section, scroll depth, number of visits, and PDF downloads — so you know exactly where your client's attention goes. This transforms follow-up from guesswork into a data-driven conversation where you address the sections that matter most to the client. Instead of a generic check-in call, you can say something specific like "I noticed you spent some time on the lighting section — would you like to discuss the options for the stage design?" That level of specificity makes you stand out from every competitor who sends a proposal and hopes for the best.
The metrics CueQuote tracks are designed around the decisions that actually move deals forward. Time per section tells you which parts of your proposal the client studied carefully and which they skimmed. If they spent three minutes on the equipment list but only ten seconds on your terms and conditions, they are still evaluating the technical scope — not ready to discuss contract details yet. Scroll depth reveals whether the client read your entire proposal or stopped partway through, which can indicate that the proposal was too long, the pricing appeared too early and caused sticker shock, or the client simply got interrupted and plans to return later. Visit count shows momentum — a client who comes back four times in two days is actively comparing your proposal against alternatives and is close to making a decision. PDF downloads indicate that the client is archiving your proposal or forwarding it internally, both strong buying signals that warrant a timely follow-up call.
Using these insights for follow-ups is where proposal analytics deliver their real value. The data tells you not just when to follow up but what to say. If the analytics show that a client revisited your pricing summary three times, they are likely comparing your rates to a competitor — that is your cue to call and reinforce the value behind your pricing rather than offering a discount unprompted. If the client has not opened the proposal after 48 hours, a brief reminder email is appropriate because you know they have not seen it yet rather than assuming they are not interested. If the proposal was viewed once for two minutes and never again, the client may have been underwhelmed by the initial impression, and you might need to follow up with a brief summary highlighting the key benefits they may have missed. Each pattern in the data suggests a different follow-up strategy, and matching your approach to the client's behavior dramatically increases your conversion rate.
Data-driven follow-ups consistently outperform generic ones because they demonstrate attentiveness and professionalism that clients notice. When you reference specific sections of a proposal in your follow-up, the client perceives you as engaged and proactive rather than pushy. Generic follow-ups — "Just checking in to see if you had a chance to review our proposal" — signal that you have no insight into the client's process and are simply going through the motions. In contrast, a follow-up informed by analytics feels like a continuation of a conversation rather than a sales tactic. Over time, companies that use proposal analytics build a feedback loop that improves their proposals themselves: if analytics consistently show that clients skip a particular section, that section needs to be rewritten or removed. If clients always spend the most time on the equipment list, investing in clearer descriptions and better categorization pays dividends. The analytics do not just help you close individual deals — they help you build better proposals for every future client.